Copy:


COVER LETTER:



Dear Guild Member:


If there was ever a time when our society needed the beacon of hope that is Ave Maria Radio, NOW is surely that time.


Only the Word of God and the teaching of His Church can get us through the confusing conditions we face today. And you surely won’t hear that Word or that teaching amid the scandal, dissent and godlessness that are the daily fare of the mainstream media.


That’s why I’m asking you to help us prepare for the 2007 Spring Membership Drive, scheduled for the week of April 23-27.


We need advance funding to cover drive expenses — everything from extra telephone lines, to thank-you gifts, to food for our volunteers. And whatever you can give will be enormously helpful.


But this year, we’re placing special emphasis on listener challenges. We have a particular need for donors who are willing to make advance pledges which we can use to encourage giving on the air during drive week.


Challenges have proven highly effective in stimulating participation during the drive. They provide vivid demonstrations of generosity, and prompt further generosity from those who hear and respond to them. In this way, they multiply the impact of the funds you pledge, making your gift more effective.


Any amount you pledge can be added to other gifts to create a combined challenge. Or, if you are able to pledge $1,000 or more, you can make an individual, named challenge of your own, to be offered according to the terms you specify.


So please give prayerful consideration to how much you can do to help the Spring Membership Drive. As you know, Ave Maria Radio receives no major underwriting. We depend entirely on the generosity of our Guild members: faithful, motivated Catholics like you.


Use the form on the enclosed envelope (or on the brochure included) to make your pledge today. Keep the light shining. Help Ave Maria Radio now.

May God bless you in your generosity.


Thomas E. Loewe

Development Director




BROCHURE:



This little light of mine,

I’m gonna...


...let it shine.



[FIRST SPREAD]



Ave Maria Radio is

a beacon of hope...


...let it shine.



[SECOND SPREAD]


While other media bombard you with discouraging news,

Ave Maria Radio offers honest facts, pertinent insight,

positive, solution-oriented advice — all presented in an engaging, listenable way, from a distinctly Catholic point of view.  That’s why your support for Ave Maria Radio is so important.


Essential Catholic Voice


Ave Maria Radio is on the air because you care.  As a nonprofit apostolate, we depend entirely on the support of individuals, companies and organizations that understand the importance of maintaining a strong Catholic voice to counter the scandal, dissent and godlessness of today’s mainstream media.  That’s our mission: to bring God’s Word and the teaching of His Church to a world hungry for hope, encouragement and truth.


Advance Gifts Needed


Our 2007 Spring Membership Drive is scheduled for Monday,

April 23, to Friday, April 27.  We need advance donations to cover drive expenses, as well as to use for challenges to encourage other gifts during drive week.  Any amount you contribute is very much appreciated.  If you wish to participate in a challenge, we can combine your gift with those of other donors.  (Or, by giving

$1,000 or more, you can create an individually named challenge with terms that you specify.)


Make Your Pledge Now


Complete the form below to pledge your support for Ave Maria Radio.  Or if you like, use the form on the envelope enclosed, and pass this brochure along to a friend or fellow parishioner who might like to help.  Please support Ave Maria Radio now.


Keep the Light Shining!




SUPPORTIVE DISPLAY AD 1:



This little light of mine,

I’m gonna...


...let it shine.



Ave Maria Radio is a beacon of hope in trying times.


While other media bombard you with discouraging news (and there’s certainly no shortage of things to discourage you these days), Ave Maria Radio offers honest facts, pertinent insight, positive, solution-oriented advice — all presented in an engaging, listenable way, from a distinctly Catholic point of view.


That’s why it’s so important to support Ave Maria Radio during its 2007 Spring Membership Drive: Monday - Friday, April 23 - 27.


Please tune in, and tell everyone you know to tune in as well.  Then make your pledge by calling toll-free:


877-288-1077


Keep the light shining...


Support

Ave Maria

Radio!




SUPPORTIVE DISPLAY AD 2:



Ave Maria Radio is

a light in the darkness.


Tune in and

light up your life.



Ave Maria Radio is a beacon of hope in trying times.


While other media bombard you with discouraging news (and there’s no shortage of things to discourage you these days), Ave Maria Radio offers honest facts, pertinent insight, positive, solution-oriented advice—all presented in an engaging, listenable way, from a distinctly Catholic point of view.


Hear us on your local Catholic Radio station (to find a station in your area that carries our programs, call: 734-930-3171); listen online at: AveMariaRadio.net; or tune in to Sirius Satellite Radio Channel 160.


• • •

Fund Raising


Early ‘00s


Extracts from a direct-mail package encouraging gifts to a Catholic broadcasting apostolate, along with supportive display ads


Services Provided:

  1. Creative Conception

  2. Copywriting

  3. Design Supervision

NOTE: This copy was created for, and is the property of, Ave Maria Radio. Permission is hereby granted for downloading and printing out by prospective clients for the purpose of evaluating the quality of the writing, as well as for educational purposes by instructors or students. All samples provided in this online portfolio have been excerpted from copy created for the organizations noted, and are the property of those organizations. All other contents of this website are the property of Company Publications, Inc.


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